Gran Turismo 5 Prologue - Lotus Evora
August 5th 2008 06:15
Sony’s Gran Turismo is the most popular racing game series ever so when legendary sports car brand Lotus needed help spruiking their latest model, they turned to the virtual world for help.
The Lotus Evora, an all-new model from the British marque, features a mid-engined 2-plus-2 layout. It was unveiled internationally at the British International Motor Show in London recently and accompanied by the release of a digital version of the car on Gran Turismo 5 Prologue - a game and series exclusive to the Playstation 3.
Sensing that it was probably more beneficial to market and promote car in the digital and gaming world than taking part in a real-life race series, the car and game were unveiled simultaneously to offer regular motor show visitors the opportunity to 'hop behind the wheel' of a Lotus Evora.
The Lotus Evora will be included in a special demo version of the Gran Turismo 5 Prologue.
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